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12-Nov-2017 08:08

But some sociologists, such as Millsom Henry-Waring of the University of Melbourne, have given warning that electronic forms of communication in general—and digital-dating services in particular—are gradually changing society's conception of relationships and marriage for the worse by encouraging people to view partners as commodities that can simply be traded in for better versions at the click of a computer mouse.Dating executives retort that although the industry is not perfect, many of the criticisms levelled at it are unfair.“The period between New Year's Day and Valentine's Day is our busiest six weeks of the year,” explains Sam Yagan, the boss of Ok Cupid, a big American dating site.Once seen as the last resort for a bunch of lonely geeks, online-dating services have gradually shed much of the stigma formerly associated with them.

Academics who have studied the industry believe that it and other forms of electronic communication such as e-mail and social networks are starting to have a significant effect on the ways in which people find love.Although they are still popular with tech types—Julian Assange, the mercurial co-founder of Wiki Leaks, reportedly once maintained profiles on dating sites under the name “Harry Harrison”—they now attract millions of people from many walks of life.